E-commerce CRO
E-commerce conversion optimization for stores that should be selling more.
If your Shopify, WooCommerce or WordPress store gets traffic but sales feel low, I review product pages, checkout clarity, offer structure, email capture, tracking and the buyer journey.
Where conversion improves
More traffic is not always the first fix. Sometimes the store is leaking trust.
A product page can look clean and still miss the details buyers need before they add to cart.
I look for friction across the full path: product detail pages, collections, checkout, shipping clarity, proof, email capture and measurement.
Where conversion improves
CRO works best when product clarity, trust and tracking move together.
I focus on the practical pieces that turn visibility and traffic into clearer action.
Product pages
Improve hierarchy, benefits, objections, FAQs, images, proof and calls-to-action.
Checkout clarity
Reduce uncertainty around shipping, payment, returns and next steps.
Offer structure
Make the value, bundle, promotion or reason to buy easier to understand.
Email capture
Connect signup forms, flows and abandoned cart moments to the store experience.
Tracking
Review events, GA4, platform analytics and where customers drop off.
Mobile UX
Clean up the experience for visitors who browse and buy from phones.
How I work
A practical review before changing everything.
I start by understanding the business goal, the current setup and where the customer path is breaking.
Look at the current page, campaign, profile or store experience.
Separate quick wins from deeper fixes so the next move is clear.
Execute changes carefully and check the experience on desktop and mobile.
Book a Call
Want to see what is blocking more sales?
Book a quick call and I will review where your store may need attention first: product pages, checkout, offer, tracking or email capture.
Book a CallQuestions I get asked
What is a good conversion rate for an online store?
One to three percent is typical. What matters is where your visitors leave: product page, cart or checkout. I measure that before changing anything.
Do I need a redesign?
Rarely. The changes that move sales are small: photos, titles, visible pricing, clear shipping, reviews and a checkout without extra steps.
Tell me what's broken
A 30 minute call on Google Meet or a WhatsApp message. I'll tell you what I'd fix first and what it would cost. No strings.