Shopify SEO and CRO services

Shopify SEO and CRO support for stores that need better product pages and stronger conversions.

I help e-commerce brands improve the parts of the Shopify store that affect visibility, buying confidence and conversion: collection pages, product pages, checkout clarity, tracking and content structure.

Kelvyn Romero
Page by Kelvyn RomeroWeb, Shopify, email marketing, Google Ads and SEO from Santo Domingo. You deal with me directly, in English or Spanish.

What I improve

Shopify growth usually depends on more than traffic.

Shopify gives stores useful SEO foundations, including editable titles, meta descriptions, URLs and image alt text. But many stores still need practical cleanup across product content, collection structure, internal links, conversion flow and tracking.

I focus on the work that helps shoppers understand the offer faster and helps search engines understand what each page should rank for.

Core support

Support across the Shopify pages that drive organic traffic and sales.

Instead of treating SEO and CRO separately, I review how the store is structured, how pages explain products, and how easy it is for a visitor to move from interest to checkout or inquiry.

Product page optimization

Improve product descriptions, page structure, images, trust signals, FAQs and CTA clarity.

Collection page SEO

Strengthen category intent, internal links, descriptive copy and product organization.

Checkout and conversion path

Review friction around cart, checkout, offers, shipping expectations and next steps.

Technical checks

Look at titles, meta descriptions, URLs, image alt text, page speed, duplicate issues and indexability.

Tracking and analytics

Make sure GA4, Search Console, Google Ads, key events and conversion paths are easier to trust.

Email and paid media alignment

Connect product pages with email flows, paid traffic landing pages and campaign priorities.

SEO structure

Shopify recommends a clear site structure, descriptive links and pages that are easy to reach from the home page. For e-commerce, that means your collections, product pages and supporting content should help shoppers and search engines follow the store logic.

  • Clear collection intent

    Each collection should explain what it sells and why it matters.

  • Useful product content

    Product pages should answer buying questions before shoppers leave.

  • Better internal linking

    Related pages should connect naturally with descriptive anchor text.

Mobile and checkout

If the store feels hard to use on mobile, SEO traffic and paid traffic both suffer.

I review the mobile path from product discovery to cart, checkout or inquiry. The goal is simple: remove confusion, reduce friction and make the next action obvious.

Book a Call

FAQ

Do you also build custom Shopify apps?

Yes. When a store needs something no app does, such as lab certificates per product or a wholesale portal, I build it as a custom app or theme extension.

Can you work with my existing theme?

Almost always. The biggest wins come from product pages, collection structure and checkout clarity, not from a new theme.

What are Shopify SEO services?

Shopify SEO services help improve how store pages are structured, written, linked and optimized so search engines can understand them and shoppers can find the right products more easily.

What is Shopify CRO?

Shopify CRO focuses on improving the store experience so more visitors take useful actions, such as adding to cart, starting checkout, completing a purchase, booking a call or contacting the business.

Should I optimize product pages or collection pages first?

It depends on the store, but collection pages often matter for category searches while product pages matter for buying confidence. I usually review both and prioritize the pages with the best business impact.

Can Shopify SEO and paid media work together?

Yes. Stronger product pages, clearer collection pages and better tracking can improve both organic visibility and the performance of paid traffic.

Tell me what's broken

A 30 minute call on Google Meet or a WhatsApp message. I'll tell you what I'd fix first and what it would cost. No strings.

Or email info@workwithkr.comIt's in Santo Domingo right now. I usually answer the same day.